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Confluences & Interview: Olivier R.K. FRA, "why not move to Cambodia?''

Olivier R.K. FRA, an influencer specialist with the Kohlective agency, fell in love with Cambodia six years ago. Enthusiastic and curious about the country, the young man is also a model in his spare time.

Olivier R.K. FRA Influencer Specialist Manager Kohlective Agency
Olivier R.K. FRA Influencer Specialist Manager Kohlective Agency
 

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Tell us about Olivier R.K. FRA

My name is Olivier and I'm originally from Mauritius, but I lived in France for a few years. I studied at university in Lyon. I started my degree in Business Administration at a business school and then, in 2017, I had the opportunity to move to Cambodia. So I came and I've been living in the Kingdom for six years now.

What were the professional circumstances like? What was the opportunity?

The friends I was living with in France had a business opportunity in Sihanoukville. It was about villas at Serendipity Beach. So for me, it was an opportunity to discover Asia. I'd heard about Angkor Wat and I wanted to discover this site and this very exciting culture.

"So I said to myself, I'm still young, why not move to Cambodia?

It was a bit of a culture shock compared to France. It was fun to switch from the metro to the tuktuk, but it was a bit difficult at the time because of the language. In Cambodia, people don't necessarily speak English everywhere.

And I find the Khmer language a bit complicated. Even if I know a few words, people don't always understand me. So it was a bit stressful at first, a bit scary. But after a few months, I got used to it.

What is your professional activity in Cambodia?

I'm an influencer manager at Kohlective, a company that specialises in influencer marketing. We manage several influencers in Cambodia, in various sectors. We work with internationally recognised brands, as well as Cambodian brands. We propose campaigns and strategies for clients, based on their objectives and what they want to achieve.

Our product is really based on strategy and innovation. Strategies that have not yet been, shall we say, exploited in Cambodia.

Olivier R.K. FRA, an influencer specialist with the Kohlective agency, fell in love with Cambodia six years ago. Enthusiastic and curious about the country, the young man is also a model in his spare time.

Illustrate your point with a restaurant that would call on your services, for example

First of all, we need to see what type of restaurant it is so that we can then match the QOLs that are going to be the most effective for the objectives. Initially, we'll talk to the client to find out what they expect from us and the influencers. After that, we deliver a proposal with objectives. After that, we develop the planning, the content, the ideas, photos, videos and so on.

We'll define the formats that work best or that follow trends. And, following this, after the campaign, we will propose a report on the positive aspect of the campaign and what could be improved.

This is an aspect - reporting - that is not really covered by other agencies. We're very much committed to this in strategic terms.

What do you do in your spare time in Cambodia?

Outside work, I do a bit of travelling. I'm discovering a bit more of Cambodia. Before, I was a student and I didn't have the time or the means to travel. Now I can afford to discover more. There's so much to see and discover in Cambodia and the surrounding countries. I also do modelling part-time.

What do you enjoy most about Cambodia?

What I like most here is the ease and simplicity of life. Every day is very simple. People are very friendly. And even in difficult or complicated situations, people always have a smile on their face. That's something I like.

What would be the most difficult aspect?

I'd say, even after six months, that it's communication. Personally, I have a lot of trouble with the Khmer language. Especially in the provinces, I really want to talk to people, but they don't speak English. I also find that traffic is not easy.

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