Webinar: How to Succeed in Cambodia, Lessons from Leading Multinationals
- Editorial team
- Sep 8
- 3 min read
On 4 September 2025, a webinar entitled ‘Winning in Cambodia: Lessons from Leading Multinationals’ revealed some of the keys to success for multinationals in Cambodia.
This overview provided a clear and inspiring perspective on Cambodia's economic opportunities, as well as valuable guidance for those considering investing or expanding their activities there.
A promising economic environment
Cambodia is establishing itself as a key player in future growth in Southeast Asia. With a young population of 17.6 million and rapidly growing per capita gross domestic product, the country offers fertile ground for foreign investment.
Regulations allow for 100% foreign ownership, a key factor in attracting multinationals looking to set up quickly and with confidence.
Low labour costs, estimated at around USD 10 per day, combined with a dynamic workforce and still low competition, position Cambodia as a competitive destination for industries seeking to optimise their production chains.
Confluences and YCP: strategic partners
With over 20 years of experience and a portfolio of more than 300 clients, Confluences supports international companies in their establishment and development in Cambodia. From market research to financial structuring, HR services and project management, Confluences' expertise is invaluable in navigating a complex local business environment.
YCP, with its 22 offices across Asia and more than 500 professionals, offers innovative solutions to support the growth of multinationals, particularly in the formulation of M&A strategies, market analysis and operational improvement.
Case studies: Immersion in the heart of multinational success
The webinar highlighted several concrete examples demonstrating the adaptability and success of multinationals in Cambodia.
ABA Bank - Digital transformation with a Canadian vision
Founded in 1996, ABA Bank has become Cambodia's leading bank in terms of assets and profitability, thanks in particular to the entry of the National Bank of Canada (NBC), which, in 2014, injected capital and exemplary governance.
The integration of a robust risk management framework and an innovative digital offering has enabled ABA Bank to attract more than 4.2 million mobile users, a record in the local banking sector.
AEON Mall - The pioneer of modern retail
AEON, a major Japanese player, has established itself as the retail leader with three shopping centres in Phnom Penh and ancillary services including supermarkets, microfinance and insurance.
Thanks to a strategy of gradual expansion and maintaining a high occupancy rate for its commercial spaces (nearly 90%), AEON has redefined industry standards by combining a varied offering with modernity and attractiveness.
Minebea - A giant in industrial precision
Minebea entered Cambodia in 2011 and is the country's largest industrial employer with nearly 7,000 employees. Its strategy is based on long-term investments in cutting-edge technologies, strengthening its dominant position in the manufacture of precision bearings and electronic components. Low labour costs and limited competition in this sector have contributed to its spectacular success.
La Plantation - Agribusiness serving the local area
La Plantation has succeeded in making Kampot pepper, Cambodia's flagship product, a global benchmark thanks to the complete integration of production, processing, export and tourism.
Its sustainable agribusiness model emphasises quality and traceability, appealing in particular to European Michelin-starred chefs. This success is all the more remarkable given that the company has developed an attractive rural tourism offering, generating more than 300 visits per day.
RMA - Diversification into automotive and food
RMA, which entered the market with the Ford brand, quickly diversified into premium cars, leasing, financing and services. Through its partnership with Minor Group, RMA has also introduced several international fast food franchises to Cambodia, including The Pizza Company.
This diversification demonstrates a keen understanding of the multiple opportunities that the Cambodian market has to offer.
The keys to success in Cambodia
Cambodia has all the right ingredients to attract multinationals: high economic growth, attractive regulations, a young and inexpensive workforce, and still limited competition. However, success requires an appropriate strategy and in-depth knowledge of the local market.
Successful multinationals have the following in common:
They implement appropriate international standards, particularly in governance and risk management.
They vertically integrate their operations to optimise their value chains.
They benefit from solid local expertise in market knowledge, partner search and regulatory compliance.
They invest for the long term with a vision of innovation and operational excellence.
The webinar organised by Confluences thus highlighted the importance of having strategic partners capable of supporting multinationals in all stages of their development in Cambodia, from design to operational execution.
Cambodia, a kingdom of opportunities, is now attracting more and more international players who, as the success stories shared show, are placing the country at the heart of their growth strategy for Southeast Asia.
For more information, please contact the webinar speakers:
Gary Murakami, Partner YCP - gary.murakami@ycp.com
Dara N. Van, Market Access Manager, Confluences - dara.n.van@confluences.asia
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