Luxury, Charm and Beauty in Phnom Penh: Launch of Nuxe in Cambodia

It was in the gardens of the Topaz — transformed for the occasion into a true luxury studio — that last Friday evening took place the official launch of the partnership between Mintha Care and the Ucare pharmacy network for the exclusive distribution of the prestigious French brand Nuxe.

The event brought together Sarah Lubeigt and her team (Mintha Care), accompanied by Fabienne Bravard, general director of Nuxe International; Ly-seur Karine Eng, general director of Nuxe for Asia-Pacific; Pascal Catry, CEO of Ucare; the French Ambassador H.E. Olivier Richard; and about thirty influencers.

The evening proved especially glamorous, with many elegant young women gently testing the “Huile Prodigieuse®” in front of photogenic golden-reflected settings, capturing the moment with their smartphones.

Several scenes had been set up by the teams of Mintha Care and Topaz Norodom — the most successful being the one under the giant tree dominating the central pond, offering a natural setting ideal for photos.​

Among the influencers, Kael (on the left in the photo) — whose video clips average 500,000 streams per release — expressed enthusiasm for the Huile Prodigieuse® with its slightly tropical scent:

“Wow, I’m trying Huile Prodigieuse® for the first time, this mythical dry oil. Look how it glides on my skin without leaving a greasy film, with an irresistible dry and satiny touch. And this sensual, sunny fragrance… I really like it!”

An impression shared by the other testers, won over by the product.

This event also highlighted — above all — the trust that actors of French luxury place in the Cambodian market. Fabienne Bravard, who came especially from France, declared: “Cambodia is the 70th country where we launch the brand, and I hope with success. This country fits perfectly with Nuxe thanks to a pharmaceutical circuit similar to Europe. I visited the Ucare points of sale: design and merchandising impeccable!”

On the arguments to present this product to a Cambodian woman, she added:

“This product is different in terms of sensitivity, texture and fragrance. Its technical effectiveness is exceptional and it is distributed in pharmacies. So, it only takes a few seconds to become addicted!”

Pascal Catry shared this optimism: “I knew Nuxe in France for twelve years. This is here our first luxury positioning in dermo-cosmetics, placing us at the top of quality products. I fully believe in it.”

During the dinner, Sarah Lubeigt thanked her partners — including the French ambassador (a witness of the creation of Mintha Care in Myanmar in 2017) — and Pascal Catry for his constant support for four years in Cambodia.

The ambassador concluded:

“I am particularly happy to be here this evening. Eight years ago I attended the creation of Mintha Care, and to see today how the brand has developed and flourishes in Cambodia fills me with joy. I wish full success to this brand. This brand, both refined and demanding, proudly represents French excellence and I hope this beautiful adventure continues.”

The evening ended with a traditional dance performance; guests left with a Nuxe gift and the memory of a beautiful evening.

About Mintha Care

Founded in 2017 in Myanmar, Mintha Care distributes premium dermo-cosmetic brands in the CLMV countries (Cambodia, Laos, Myanmar, Vietnam). The company manages exclusively leading French brands such as Nuxe, Bioderma, Roger & Gallet and Evian Facial Spray, in partnership with pharmacies, hospitals and clinics. Directed in Cambodia by Sarah Lubeigt since 2021, it emphasizes medical training, entrepreneurial spirit and innovative promotion models.

About Nuxe Products

Nuxe Paris is a French organic cosmetics brand, founded in 1991 by Aliza Jabès, combining botanical expertise and sensory innovation. Its flagship products — like “Huile Prodigieuse®” — a multi-purpose non-greasy dry oil composed of 6 precious vegetable oils — nourish, repair and illuminate skin and hair, with its emblematic sunny fragrances.

The range also includes moisturizers, anti-aging serums and facial care based on natural ingredients (on average 98 %), distributed in pharmacies to guarantee quality and traceability.

More photographs of the launching here