Launch of the OIF Project in Run Ta Ek: A Sustainable and Inclusive Tourism Ecosystem for Youth and Women

Bayon Education and Development (BED), in partnership with the International Organization of La Francophonie (OIF), officially launched on October 3, 2025, in Run Ta Ek, Siem Reap province, the project entitled "Promoting a Sustainable, Circular, and Inclusive Tourism Ecosystem for Youth and Women."

The inauguration ceremony was presided over by Mr. Guillaume Jumel, Executive Director of BED, as well as Mr. Eng Sophorn, Governor of Run Ta Ek, in the presence of representatives from the Ministries of Tourism, Labor and Vocational Training, Education, Youth and Sports, local authorities, community leaders, and youth and women's associations.

This two-year initiative aims to empower local populations, particularly youth and women, by promoting green and circular tourism, entrepreneurship, and vocational training. It aligns with Cambodia’s national strategy aiming for inclusive economic growth, sustainable livelihoods, and environmental preservation, in coherence with Run Ta Ek’s vision as a new sustainable city.

Project Objectives

• Strengthen the skills of youth and women in sustainable tourism, green entrepreneurship, and ecological business management.

• Support the creation of a Community-Based Eco-Responsible Tourism Association (CBET) as well as a local incubator for businesses.

• Promote the principles of the circular economy and innovation around local products.

• Increase employment and income opportunities through the development of green tourism.

In his opening speech, Mr. Guillaume Jumel emphasized:

“this project embodies our shared commitment to create sustainable opportunities for youth and women, enabling them to build resilient and inclusive communities through ecotourism.”

Mr. Eng Sophorn highlighted “the importance of collaboration between the local government and development partners” and affirmed that “the city of Run Ta Ek is proud to host this initiative, which fully contributes to our vision of a green, resilient, and inclusive urban community.”

The ceremony was also animated by cultural performances, exhibitions of local ecological products, as well as enthusiastic testimonials from youth and women beneficiaries, delighted to participate in training and new entrepreneurial opportunities offered by the project.

Finally, the representation of the OIF in Asia and the Pacific region reiterated its commitment to promoting Francophone cooperation in favor of sustainable development and inclusive economic growth.