Ahead of ITB Berlin 2025, Cambodia's Minister of Tourism, Huot Hak, will be leading a high-level delegation in a bid to strengthen the nation's global tourism sector presence and promote further growth.
Promoting Cambodia's tourism potential
Cambodia's participation in ITB Berlin is part of a broader strategy to enhance the country's tourism profile internationally.
With a projected increase in foreign tourists to between 7.2 million and 7.5 million in 2025, Cambodia is keen to leverage platforms like ITB Berlin to attract more international visitors and investors. Cambodia's tourism sector is further bolstered by its four UNESCO-listed heritage sites, including the renowned Angkor Archaeological Park, and its pristine coastline along the southwestern provinces.
ITB Berlin 2025: A global tourism hub
ITB Berlin is the world's leading travel trade show, attracting thousands of exhibitors and visitors from around the globe. The event provides a crucial platform for countries like Cambodia to showcase their tourism offerings, network with industry leaders, and secure strategic collaborations. This year's theme, "All Senses," is highlighted by Albania's immersive cultural performances, setting the stage for a vibrant exchange of ideas and opportunities in the tourism sector.
Cambodia's tourism growth
Cambodia's tourism sector has experienced significant growth, contributing about 9.4% to the country's GDP in 2024, up from 7.5% the previous year. The sector has created over 510,000 direct jobs, underscoring its importance to the national economy.By participating in ITB Berlin, Cambodia aims to build on this momentum, promoting its rich cultural heritage and natural beauty to a global audience.
Minister Huot Hak's attendance at ITB Berlin 2025 is a strategic move to position Cambodia as a compelling destination for international tourists and investors, capitalising on the event's global reach and influence in the tourism industry.
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