Foreign arrivals fell 44.8% in Q1 2026, weighed down by the collapse of Thai visitor flows. But domestic demand, up nearly 59%, adds an unexpected nuance to an overall picture that remains bleak.

From January to September 2025, Cambodia welcomed 4,029,388 international visitors from 20 major markets, representing over 92% of the total flow recorded for the period, according to the Ministry of Tourism. But beyond the overall figure, the picture reveals contrasting dynamics, differences in motivation, and growth levers to activate to succeed in the transformation of the Cambodian tourism industry.