On 29 September, the Cambodia Branding Forum brought together more than 130 tourism professionals, artisans and artists. The question on the table: how do you keep visitors longer with something other than temples? The answers came out of workshops on active tourism, crafts and places worth living in.

Our friends from EuroCham sat down with Marc Emmanuel, General Manager of Sofitel Phnom Penh Phokeethra, to talk about his return to Cambodia and his vision for one of the country’s most established luxury properties.

For the second year running, the Cambodia Tourism Board led a Cambodian delegation to the IFTM Top Resa trade show in Paris, from 15 to 17 September 2026. Its message to tour operators: Cambodia is more than Angkor.