Anger has swelled like a wave across Cambodian social media. The cry has spread like wildfire: #BoycottThaiProducts. But behind this apparent fervour, what are the real economic and social repercussions, a few days after the call to action? The picture is nuanced, far from the certainties expressed online.

For several months, tensions have been running high between Cambodia and Thailand, two geopolitical neighbours marked as much by a disputed border as by economic interdependence. The armed conflict has reignited deep historical resentments and triggered a series of retaliatory measures between the two countries.