Tourism: Cambodia creates a sensation at IFTM Top Resa 2025 in Paris

For the very first time, Cambodia marked its presence at the prestigious European tourism trade show IFTM Top Resa, held in Paris from 23 to 25 September 2025. This major event represents a historic step in the Kingdom's tourism promotion strategy, which is now opening up directly to the French and European markets.

IFTM Top Resa is the only B2B exhibition dedicated to tourism in France, bringing together international players in the leisure, business travel, MICE (Meetings, Incentives, Conferences, Exhibitions), group tourism and travel technology sectors

More than just a fair, it's a creative platform that connects the world's most innovative minds and pioneers in the tourism industry.

This year, the Cambodia Tourism Board (CTB) has assembled a delegation of key players from the Cambodian tourism sector. Among them were renowned destination marketing agencies such as Jade Falcon Tourism, Asian Trails, and Phoenix Voyages, as well as The Royal Sands Resort. Together, they held numerous B2B meetings with French travel agencies and tour operators, aimed at showcasing Cambodia's cultural and natural wealth and premium offering, while forging new partnerships to boost arrivals from the French-speaking and European markets.

Over the three days, more than 100 targeted meetings were organised with potential buyers and partners, including airlines, travel agencies, online agencies (OTAs), as well as international institutions, journalists and the media. The Cambodian delegation was also honoured by a visit from H.E. LUY David, Cambodia's Ambassador to France, who reaffirmed his support for Cambodia's tourism promotion and his commitment to facilitating future initiatives in the French market, notably through roadshows and enhanced coordination with local institutions.

For H.E. Kim Minea, CEO of the Cambodia Tourism Board,

"This first step for Cambodia at IFTM Top Resa demonstrates our desire to diversify our tourism markets and strengthen our presence in Europe, particularly in France. The positive response we received at these meetings confirms France's and Europe's growing interest in authentic cultural experiences, premium hospitality and new regional connections. It also ties in with preparations for the 20th Francophonie Summit in 2026, when Cambodia will proudly welcome member states and showcase its rich cultural heritage and natural beauty to the world."

The immediate benefits of this participation are already making Cambodia a preferred destination for French and European travel agencies, who are keen to expand their programmes with new tourism packages that include the Kingdom. These new alliances promote tourism that combines cultural discovery and modern comfort.

Looking ahead, the Cambodia Tourism Board is committed to building on this momentum through joint promotions with its European partners, digital campaigns targeted at French-speaking audiences, and initiatives to improve connectivity. The successful launch at IFTM Top Resa provides a solid foundation for deepening cultural and tourism exchanges with France and beyond, particularly as we prepare for the Year of La Francophonie 2026.

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IFTM Top Resa is the leading trade show for the tourism sector in France. Created in 1979 in Deauville under the name ‘Top Resa’, it initially specialised in leisure tourism. In 2008, the show made a major shift by changing its name to IFTM Top Resa and moving to Paris. It has become a multi-segment show covering all travel markets, including leisure, business tourism, events, the group segment and digital.

Each year, the event brings together more than 1,500 brands, nearly 32,000 tourism professionals and more than 170 destinations. Over the three days, a large number of B2B meetings are organised, encouraging direct exchanges between players in the sector. The show also features dozens of conferences led by experts, making it a leading source of information, innovation and networking for tourism professionals.

IFTM Top Resa takes place at Paris Expo Porte de Versailles, offering a modern setting conducive to meetings and business development in a constantly evolving sector.

This event is a major showcase for understanding the trends and dynamics of the tourism market, both in France and internationally, bringing together all the key players in professional tourism.