Grab and Executive Auto partner to enhance customer experience with premium vehicles

Grab Cambodia is proud to announce its partnership with Executive Auto, bringing a premium fleet of high-end vehicles onto the Grab platform.

Grab Cambodia is proud to announce its partnership with Executive Auto, bringing a premium fleet of high-end vehicles onto the Grab platform. This collaboration aims to cater to the community's diverse needs by providing a wider range of transport options, enhancing the ride experience for our valued customers. The launch event was held at the Connexion Building, Koh Pich, Phnom Penh.

The newly launched "Grab Executive" service promises first-class wheels paired with first-class service. Passengers can expect experienced professional chauffeurs and first-class vehicles equipped with amenities such as aromatic scents, water bottles, tissue boxes, umbrellas, and trash cans, ensuring a luxurious and seamless journey from start to finish.

Mr. Kang Sovannarot, Country Head of Grab Cambodia, said, "Partnering with Executive Auto is a proud step forward in redefining premium ride-hailing experiences for our customers. Grab Executive isn’t just about luxury—it’s about crafting an experience that combines exceptional comfort, refined elegance, and thoughtful service to make every ride enjoyable."

Mr. Long Niron, Chairman of Executive Auto, commented, "We are delighted with honor and privilege to closely collaborate with Grab Cambodia to introduce our ultimate luxury transport experience to a broader audience in the Country. Our mission is to make a unique luxury and exclusive transport experience accessible to the public at customers’ fingertips through a well-established and highly reliable ride-hailing platform “GRAB” by delivering exceptional travel experiences like never before. Give it a try! Starting from 1 May onward, everyone can access and I wholeheartedly believe everyone deserves this ultimate luxury transport experience in Cambodia.”

The introduction of executive cars and high-end vehicles on the Grab platform represents a significant step forward in Grab Cambodia's mission to provide diverse transport solutions that cater to every need. Whether for business or leisure, GrabExecutive promises a ride experience that is both luxurious and reliable.

For more information about GrabExecutive and to book your first-class ride, please visit Grab's app link (Grab App).

About Grab

Grab is a leading superapp in Southeast Asia, operating across the deliveries, mobility and digital financial services sectors. Serving 800 cities in eight Southeast Asian countries – Cambodia, Indonesia, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam – Grab enables millions of people everyday to order food or groceries, send packages, hail a ride or taxi, pay for online purchases or access services such as lending and insurance, all through a single app. Grab was founded in 2012 with the mission to drive Southeast Asia forward by creating economic empowerment for everyone. Grab strives to serve a triple bottom line – we aim to simultaneously deliver financial performance for our shareholders and have a positive social impact, which includes economic empowerment for millions of people in the region, while mitigating our environmental footprint.

About Executive Auto

Founded in 2025 by a group of seasonal businessmen with years of experience in building and growing personal transport service business from ground up, Executive Auto is the true representation of a pioneered ultimate luxury transport service provider bringing customers the unique transport experiences with luxury, comfort and exclusivity. At the center of the Company’s core value, customer experience is our main focus ensuring valued customers not just reaching their desired destinations timely and safely, but also bringing the ride experience to the new height centered around luxury, comfort and exclusivity. Executive Auto stands by 5 basic pillars of service principles: (1) Privacy, (2) Timeliness, (3) Luxury and Comfort, (4) Professionalism, and (5) Consistency. Our mission is to make a unique luxury and exclusive transport experience accessible to the broader public at customers’ fingertips through a well-established and highly reliable ride-hailing platform “GRAB”.