Cambodia Puts Its Tourism Potential on Show at G Adventures' GX Summit 2026

A gala dinner at the foot of the Bayon in Siem Reap brought together more than 600 guests from around the world.

Under the floodlit towers of the Bayon, Cambodia hosted delegates of the GX Summit 2026, the annual meeting of Canadian tour operator G Adventures. The gala dinner took place on the evening of September 27 in Siem Reap province.

Tourism Minister H.E. Huot Hak presided over the evening and gave the opening remarks. Bruce Poon Tip, co-founder of G Adventures, was among the guests. H.E. Ngov Seng Kak represented the provincial governor, H.E. Prak Sophoan. H.E. Chhay Sivlin, president of the Cambodia Association of Travel Agents (CATA), also attended, along with officials from the Ministry of Tourism and other ministries. More than 600 people took part, including G Adventures members, summit delegates, and Cambodian and international guests.

The GX Summit gathers G Adventures staff and tourism operators from many countries every year. The 2026 edition gave the Kingdom a strong platform.

A showcase for the Kingdom

Cambodian officials used the occasion to present what the country has to offer. They spoke about investment opportunities, safety, socioeconomic development and cultural heritage. They pointed to the thousands of temples and monuments across the country, several of them World Heritage sites.

The warmth of the Cambodian people, local cuisine and the range of destinations were also part of the pitch. The aim is a long-term cooperation with G Adventures, one of the major names in international tourism.

Looking to late 2026 and 2027

The ministry also sees the event as a way to improve Cambodia's image abroad. It hopes to draw more international visitors from late 2026 and throughout 2027.

The delegates were openly enthusiastic. The Bayon at night made a strong impression, as did their experiences in the country. They shared photos and videos with their followers, reaching millions of people worldwide.