The World Travel & Tourism Council (WTTC) has published an interesting report entitled “Bridging The Say-Do Gap: How to Create an Effective Sustainability Strategy by Understanding Your Customers”.

Cambodia is at a crossroads. With its vibrant culture and natural landscapes, the nation has long recognized tourism as a pillar of economic growth. Yet, as visitor numbers rise and global expectations evolve, Cambodia faces a crucial question: how to ensure that tourism development remains sustainable, reconciling economic ambitions with the imperative of protecting its unique heritage and environment?

Southeast Asia is experiencing a remarkable tourism boom, with visitor numbers soaring across the region. Yet, amidst this rapid expansion, a compelling sustainability narrative is emerging - one that balances economic growth with ecological stewardship and community empowerment.