As the 20th Sommet de la Francophonie draws near — scheduled for November 2026 in Siem Reap, at the heart of the Angkor temples — Cambodia intends to refine its tourism strategy. The CCI France-Cambodge (Franco-Cambodian Chamber of Commerce and Industry), through its Siem Reap branch, is strongly committing alongside the Ministry of Tourism to promote the Kingdom’s assets to francophone investors and travelers.