Somroh Aloe is emerging as a promising family-led business in the organic cultivation and marketing of aloe vera in Cambodia. Founded by French entrepreneur Nicolas Legroux and his Cambodian partner Lyda, the venture is based in Akrey Ksat, Kandal Province, near Phnom Penh, and targets urban consumers seeking fresh, natural products.

There are hundreds of different aloe plants, but aloe vera stands out for its ability to act on the skin and hair, as well as internally.